BOOKINGS MADE EASY

The right artist, speaker or athlete for your event, found and booked for you.

Tell us your date, budget and goal. We build the shortlist, negotiate directly with agents and managers, and coordinate the booking through to the contract, so you save time and money.

12+ yearsbooking talent
30+ countriesdeals negotiated
$6.5M+in sales since 2020

Tell us about your event

We reply with a talent shortlist, usually within one business day.

By sending your brief you agree to our privacy policy.

Message us on WhatsApp

Fees depend on the talent, date and market. We share pricing details privately once we know your brief.

Experience with leading brands and organizations

SalesforceBank of AmericaAmerican ExpressChevroletDoorDashJohnson & JohnsonYouTubeTwitterDick's Sporting Goods

Four kinds of talent, one point of contact

We aren't tied to a roster, so we recommend whoever fits your event and budget best.

Speakers

Keynotes and fireside chats with sports legends, actors and business leaders for conferences and company events.

Booking speakers →

Athletes

Appearances, brand ambassadors and social campaigns with names from soccer, football, tennis, golf, F1, basketball and the Olympics.

Booking athletes →

Music and DJs

From club headliners to legendary live acts for arenas, clubs, festivals, private parties, casinos and brand launches.

Booking music and DJs →

Celebrities and creators

Actors, personalities and influencers for activations, launches and campaigns.

Booking celebrities →

Why book through Sünde

Reaching the right person, at the right price, is the hardest part of booking talent. It’s what we do every day.

We know who fits

We match talent to your audience, goal and budget from years of booking experience, so every name on the shortlist makes sense for your event.

We know the fees

We have a clear picture of what talent is likely to cost before anyone asks, so you don’t waste time on names out of reach.

We know the representatives

We know most of the agents and managers who decide, and have strong relationships with them from previous events.

We give your offer credibility

We are selective about the opportunities we bring to talent. An offer through Sünde tells their team it is serious, vetted and worth their time.

How booking works with us

You focus on your event. We take care of the rest, with every agreement reviewed by a Florida-based attorney.

  1. BriefYou share the date, city, budget and goal.
  2. ShortlistWe suggest talent that fits your event and stays within your budget.
  3. NegotiateWe agree fees and terms on your behalf and confirm the talent.
  4. ContractEvery agreement is reviewed by a Florida-based attorney.
  5. Event dayWe stay reachable until the talent is on stage.

Selected engagements

A few recent examples of talent booked by our founder for conferences, tournaments and brand campaigns. See all our work.

Arsène Wenger speaking at Atlassian Team '24 Europe
Arsène WengerKeynote conversation, Atlassian Team '24 Europe
Steve Nash announced for a soccer tournament in Cary, North Carolina
Steve NashSoccer tournament appearance, Cary, NC
Raekwon, Wu-Tang ClanDoorDash 2023 Super Bowl commercial
Daybreaker x AARPLive event with special guests Gloria Gaynor, Village People and more
Chuck NorrisWorld of Tanks - Christmas Edition

Selected talent and names

Built on real booking experience

Sünde Entertainment began as a branded event in Madrid, Spain, and grew in Miami. Founder and director Alejandro Serna has since spent more than 12 years booking talent across music, sports, entertainment and speaking. That includes four years at MN2S, an international talent booking agency, where he secured bookings for artists, athletes and influencers in over 30 countries.

Sünde is owned and led by brothers Alejandro and Alfonso Serna. Both were born and raised in Europe and have a US and Latin American background, which helps us connect with clients, talent and partners across many different cultures.

Today Sünde works across artists, athletes and speakers. We aren't limited to a roster, so we recommend whoever fits your event and budget best.

We also take on the most time-consuming part of booking: reaching the right representative. Long-standing relationships with agencies, managers and talent mean your request goes straight to the decision-maker, and negotiations start from trust. You save time and money, and you stay focused on your event.

Based in Miami, USA and Basel, Switzerland. Working in English, Spanish and French.

Common questions

How far ahead should I book?

It depends on the event, but in most cases we can secure talent in as little as 48 to 72 hours. Booking earlier gives you more choice.

How much does a speaker cost?

Fees vary widely, from about $5,000 to $250,000+, depending on the speaker, the event and the market. Share your budget and we'll suggest who fits. See typical fees by tier.

How do contracts and visas work?

Every agreement is reviewed by a Florida-based attorney, so the terms are checked before anything is signed. Visas are a separate process. When an artist or speaker needs one to perform in the United States, we can refer you to experienced immigration attorneys.

Planning an event or campaign?

Send us the basics and we'll come back with options.

Tell us about your event Message us on WhatsApp