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ATHLETES
Athletes for appearances, ambassadors and brand campaigns.
Names from soccer, football, tennis, golf, F1, basketball and the Olympics for events, activations and social campaigns. We find the right fit for your budget and negotiate directly with agents and managers.
What we book
Appearances
Tournaments, store openings, hospitality and fan events.
Brand ambassadors
Longer partnerships that tie a name to your brand across a season or campaign.
Social campaigns
Posts, short videos and content days for your channels and theirs.
Speaking
Keynotes and fireside chats for conferences and company events.
Recent examples
Talent booked by our founder for conferences, tournaments and brand campaigns.
Steve Nash at TST 7v7
The two-time NBA MVP took part in The Soccer Tournament (TST) in Cary, North Carolina.
Arsène Wenger x Atlassian
The Premier League legend and FIFA figure on stage at Atlassian Team ’24 Europe.
Selected talent and names
- Steve Nash
- Arsène Wenger
- Pau Gasol
- Jerry West
- Ian Thorpe
- Ángel Di María
- Achraf Hakimi
- Theo Hernandez
Why book your athlete through Sünde
Reaching the right athlete, at the right price, is the hardest part of booking. It’s what we do every day.
We know who fits
We match talent to your audience, goal and budget from years of booking experience, so every name on the shortlist makes sense for your event.
We know the fees
We have a clear picture of what talent is likely to cost before anyone asks, so you don’t waste time on names out of reach.
We know the representatives
We know most of the agents and managers who decide, and have strong relationships with them from previous events.
We give your offer credibility
We are selective about the opportunities we bring to talent. An offer through Sünde tells their team it is serious, vetted and worth their time.
How booking works with us
You focus on your event. We take care of the rest.
- BriefYou share the date, city, budget and goal.
- ShortlistWe suggest talent that fits your event and stays within your budget.
- NegotiateWe agree fees and terms on your behalf and confirm the talent.
- ContractEvery agreement is reviewed by a Florida-based attorney.
- Event dayWe stay reachable until the talent is on stage.
Common questions
How much does it cost to book an athlete?
It depends on the athlete, the deliverables, usage rights and the market, typically from about $100,000 to $1 million+ for a campaign. Share your budget and we’ll tell you who fits. Read our athlete campaign guide.
How far ahead should I book?
It depends on the event, but in most cases we can secure talent in as little as 48 to 72 hours. Booking earlier gives you more choice, especially for in-demand names.
How do contracts and visas work?
Every agreement is reviewed by a Florida-based attorney, so the terms are checked before anything is signed. Visas are a separate process. When talent needs one to perform in the United States, we can refer you to experienced immigration attorneys.
Do you only book your own roster?
No. We aren't tied to a roster, so we recommend whoever fits your event and budget best, and we go straight to the agent or manager who represents them.
Ready to find the right name?
Send us the basics and we'll come back with options, usually within one business day.
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